Stay True Sounds is an independent South African record label spearheaded by producer, DJ and friend of the store, Kid Fonque. As a pillar of the South African deep house scene, Kid Fonque started the label in 2016 as a platform to spotlight and support the biggest talents in his community. The label aims to “place good taste over hits and longevity over trends. The label’s creative agenda is simple: to unearth, nurture and present real, evocative music.”

This run of logo T-shirts, printed onto Good Good Good blanks, is the label’s first piece of official merchandise, available exclusively at 120 Bree Street and on duckduckgoosestore.com.