Advance Copy is led by Natalia Mozalova Corre, a brand consultant specialising in building direct-to-consumer, wholesale and community strategies. Her years at Dries Van Noten and Erdem have informed her method for developing the global reach of pragmatic labels such as Cecilie Bahnsen and Neous. Founded on a belief in the power of discourse, Advance Copy’s work, through their podcast and in this book, invites future-thinking individuals and companies to reflect on how they’re redefining success in the Anthropocene.
In the 33 conversations featured in Growing Independent Fashion Brands, Natalia documents how leading brand and boutique owners are building companies in the Anthropocene: the age of human-induced climate breakdown.
The minds behind Amomento, Auralee, Baserange, Cristaseya, Extreme Cashmere, J. Hannah, Kenneth Ize, Lee Mathews, P.A.M. (Perks and Mini), Story Mfg and many more, speak candidly about the curated solutions which help them step out of a broken industry system to build new measures of success. Together, they show the nuanced positive outcomes that become available when we see beyond archaic standards and root brand-building in care, instinct, locality and regeneration.
The book provides industry peers with practical information and inspiration for growing better fashion companies in any corner of the world.
Interviewees:
Alighieri
Amomento
Andreas Murkudis
Après Ski
Auralee
Babaà
Baserange
Camiel Fortgens
Cristaseya
Extreme Cashmere
Graanmarkt 13
Hamaji
Holly Golightly
J. Hannah
Kenneth Ize
Kowtow
Le 17 Septembre
Lee Mathews
Lukhanyo Mdingi
Maison Cléo
Mouki Mou
Mozhdeh Matin
Neous
NorBlack NorWhite
P.A.M. (Perks and Mini)
Pansy
Phipps
Rus
Sincerely, Tommy
Sofie D’Hoore
Story Mfg.
Tiina the Store
Toogood
Topics include Change, Community, Culture, Degrowth, Direct-to-consumer, Discounting, Finance, Instinct, Locality, Longevity, Moral compass, Regeneration, Retail, Seasonality, Starting out, Storytelling, Well-being, Wholesale.
FORMAT: 248pp, soft cover
SIZE: 135mm x 210mm
WEIGHT: 330gr
PRINTED IN EU: Kiwi Crush (part kiwi residue) and Shiro Echo by Favini Papers, Italy.
